atmosphere

Interesting trend piece highlight by PSFK about media hybrids (magazines that do podcasts for example). The gist of it is that smart media owners don't see themselves as TV station, newspaper or magazine they see themselves as creators of content first - the platforms are adaptable and in the long run disposable. Pretty sure if you're in media and you don't get this your publication is totally doomed. This applies to websites as much as newspapers - what's happening papers ... Read More

(via Underfield) Quite interesting to read Hugh Mcleod's (of Gaping Void) interview with David Brain (CEO of Edelman Europe). This in particular stood out: We've had this conversation many times before in private, allow me to take it public: You and I both believe that in this hyper-digital, post-Cluetrain world of ours, the PR industry has a huge opportunity, simply by taking huge chunks of business away from what was traditionally the domain of the large advertising agencies. I'm thinking the work Edelman ... Read More

This just appeared in The Annual: Having worked at an online PR agency when the web 1.0 bubble burst in the late nineties, and being aware that our industry has a bad reputation for breathlessly hyping issues, I’m wary of hurling another log on the Web 2.0 fire. With that said, I honestly believe that developments in the digital media arena over the last few years are significant to the point that they are changing how PR will be defined and practiced in ... Read More

The Baileys Trunk Show took place recently at Art Extra in Joburg. Baileys wanted to connect with 27-35 year old style concious consumers and boost the premium credentials of the brand. We suggested the social end of fashion (i.e. shopping) as a platform. There was a couple of reasons for this, firstly although we thought fashion made lots of sense considering the audience and the amount of media covering fashion but there was also alot of clutter so we wanted to find ... Read More

Atmosphere is hiring! We are looking for a new Regional Managing Director for our Johannesburg office. The ideal candidate is someone with at least 10 years of PR experience; who has passion for the consultancy environment; who is a great team leader; and who has impeccable client service, media relations and new business development skills. Responsibilities include: · Being accountable for the successful marketing and development of the Johannesburg office of Atmosphere Communications · Management responsibility of a team of Account Managers and Assistants · ... Read More

Atmosphere was responsible for the media and celebrity invitations to the ultra-glamorous launch of Silverstar Casino in April 2008. The event has now achieved over R1 million of coverage including cover features in three publications and social pictures in local community and national media. A retainer client, Silverstar Casino is the sixth and final licensed casino to be opened in Gauteng. Positioned as “not the usual” casino, the venue is comprised of gaming floors, restaurants, children’s entertainment areas, a magnificent hotel and ... Read More

Blogging in South Africa is one of the hot topics in Atmosphere at the moment and certainly we're increasingly including key bloggers in our media relations. The interesting thing is that undoubtedly there are some blogs out there with bigger readerships than traditional media that are hardly being noticed by PR's or the rest of the marketing industry. There is also an opportunity for brands to create their own blogs (but I would caution that the content needs to be thought about ... Read More

I'm a big fan of what H&M and Topshop are doing online. They've both commited seriously to taking their marketing online and have been making podcasts for a while now - whilst many other brands are still experimenting with web video. Digital media for me is now the natural home for fashion: it's highly visual, consumed in the kind of snack culture that fashion is suited to and is very quick to get up (as opposed to three month lead time of ... Read More

We recently held the national final of the Triumph Inspiration Awards in Cape Town. It went rather well... this is the case study: Aim: Triumph International launched a global design competition, the Triumph Inspiration Award, in 2008. South Africa was one of over thirty countries that participated in the competition which challenged young fashion design students to submit a design sketch illustrating their interpretation of the theme, Female Fascination. 3 design schools in South Africa participated in the inaugural year with a total ... Read More