atmosphere

Challenge: To devise a corporate social responsibility programme for SA’s leading Internet Service Provider that engaged existing as well as potential consumers and which could be amplified through publicity. Solution: Atmosphere conceptualised and implemented the MWEB Big Stationery Drive to communicate the importance that MWEB placed on education by suggesting a partnership with a retailer to create a real-world presence. Donations of stationery and books were made to under-privileged rural schools via a charity identified by Atmosphere. The strategy included media relations such as releases, ... Read More

Challenge In competing for a commercial WiMAX licence, MWEB needed to convince the communications regulator (ICASA) of its credentials and abilities to successfully roll out a WiMAX network. At the time, WiMAX was a brand new technology of which little was understood and MWEB had no commercial product to offer. MWEB ran a trial of the technology with 1000 home and business users in Cape Town and Johannesburg. Solution Atmosphere Communications developed a high impact, multi-dimensional communications programme to publicize the trial and MWEB’s capabilities ... Read More

Initiated by Atmosphere Communications, 24.com recently completed the largest survey of South Africa’s blogosphere. From October 24 to November 7, nearly 20 percent of the estimated 5000 active bloggers in country participated in the survey.  Bloggers and mainstream journalists were quick to respond and comment on the results, many of which were highly insightful.  For more information about the results, as well as profiles of six local bloggers, visit: http://blogs.24.com/blogsurvey/bloggers.htm Following is a selection ... Read More

We've just launched South Africa's first survey of bloggers on behalf of 24.com. The survey is arguably well over due as South Africa has a thriving blogger community but relatively little analysis has been done of bloggers as a group until now. Bloggers can take the survey at www.blogs24.com/blogssurvey. The results will be issued in early November. Read More

Is the worldwide economic crisis as bad as it seems? Asset manager Sanlam Investment Management (SIM) runs a monthly survey of investor sentiment and the July results showed that, while there certainly was still a lot lof ‘bad news’ about, it may also be a good time to buy shares inexpensively. Julie Read More

One of our bluechip clients, Sanlam Employee Benefits, conducts South Africa’s widest retirement industry survey each year. This year’s results indicated there was cause for some alarm. Most South Africans won’t have enough money to retire on. The Mail&Guardian offered some sound advice about starting to save early for your golden years! Download the PDF for the full article Julie Read More

Mich (who has the painful task of being are drinks/wine specialist amongst other things) sent me this great case study of how PR helped Yuppie Chef (not a client of Atmosphere I hasten to add). It’s from the highly recommended Ideate blog. I’m tempted to send this all of our clients. It’s a shame that most PR campaigns aren’t this measurable (PR is pretty much the only marketing route these guys used and they we’re going from just about a standing start). How ... Read More

Ever sat in our reception and watched the guys wheel pass on scooters from King James? This is where they come from: Read More