atmosphere

Challenge: To devise a corporate social responsibility programme for SA’s leading Internet Service Provider that engaged existing as well as potential consumers and which could be amplified through publicity. Solution: Atmosphere conceptualised and implemented the MWEB Big Stationery Drive to communicate the importance that MWEB placed on education by suggesting a partnership with a retailer to create a real-world presence. Donations of stationery and books were made to under-privileged rural schools via a charity identified by Atmosphere. The strategy included media relations such as releases, ... Read More

Challenge In competing for a commercial WiMAX licence, MWEB needed to convince the communications regulator (ICASA) of its credentials and abilities to successfully roll out a WiMAX network. At the time, WiMAX was a brand new technology of which little was understood and MWEB had no commercial product to offer. MWEB ran a trial of the technology with 1000 home and business users in Cape Town and Johannesburg. Solution Atmosphere Communications developed a high impact, multi-dimensional communications programme to publicize the trial and MWEB’s capabilities ... Read More

We're very proud to announce that Atmosphere was the most awarded agency at this year's PRISMs and took home two gold, four silver and three bronze awards as well as the esteemed PRISA Prism Gold Award for the overall winning campaign. Doubling last year's haul! Golds: Two gold PRISMS and the Prisa PRISM GOLD AWARD on behalf of Sanlam Investment Management (SIM). The first was in the financial services and investor relations category for the Investor Confidence Index run monthly by SIM. The second ... Read More

Interesting trend piece highlight by PSFK about media hybrids (magazines that do podcasts for example). The gist of it is that smart media owners don't see themselves as TV station, newspaper or magazine they see themselves as creators of content first - the platforms are adaptable and in the long run disposable. Pretty sure if you're in media and you don't get this your publication is totally doomed. This applies to websites as much as newspapers - what's happening papers ... Read More

(via Underfield) Quite interesting to read Hugh Mcleod's (of Gaping Void) interview with David Brain (CEO of Edelman Europe). This in particular stood out: We've had this conversation many times before in private, allow me to take it public: You and I both believe that in this hyper-digital, post-Cluetrain world of ours, the PR industry has a huge opportunity, simply by taking huge chunks of business away from what was traditionally the domain of the large advertising agencies. I'm thinking the work Edelman ... Read More

This just appeared in The Annual: Having worked at an online PR agency when the web 1.0 bubble burst in the late nineties, and being aware that our industry has a bad reputation for breathlessly hyping issues, I’m wary of hurling another log on the Web 2.0 fire. With that said, I honestly believe that developments in the digital media arena over the last few years are significant to the point that they are changing how PR will be defined and practiced in ... Read More

Initiated by Atmosphere Communications, 24.com recently completed the largest survey of South Africa’s blogosphere. From October 24 to November 7, nearly 20 percent of the estimated 5000 active bloggers in country participated in the survey.  Bloggers and mainstream journalists were quick to respond and comment on the results, many of which were highly insightful.  For more information about the results, as well as profiles of six local bloggers, visit: http://blogs.24.com/blogsurvey/bloggers.htm Following is a selection ... Read More

(Via Underfield) Nokia created a good example in how to run a corporate blog with their Nokia Conversations blog this year. For me there are two rules for a decent corporate blog which this gets right: 1: Put someone with an editorial eye in charge of it to think about what the reader would actually find interesting about your company (and write it up without sounding like a corporate drone) 2: Take a bigger picture view of the industry your in and write about ... Read More

  September 2008 marked another landmark coverage gain for corporate client, Union-Swiss. Business Day’s monthly supplement, The South African Exported, featured the company – the marketers, producers and distributors of globally renowned scar and stretch-mark product, Bio-Oil - as the lead story, including a photograph and quote from the CEO, Justin Letschert, on the cover. The win was a result of a telephonic and electronic follow-up pitch to the editor and relevant journalist.   Entitled “Small Steps to Walking the Global Tightrope”, the piece ... Read More

We've just launched South Africa's first survey of bloggers on behalf of 24.com. The survey is arguably well over due as South Africa has a thriving blogger community but relatively little analysis has been done of bloggers as a group until now. Bloggers can take the survey at www.blogs24.com/blogssurvey. The results will be issued in early November. Read More