atmosphere

Challenge In competing for a commercial WiMAX licence, MWEB needed to convince the communications regulator (ICASA) of its credentials and abilities to successfully roll out a WiMAX network. At the time, WiMAX was a brand new technology of which little was understood and MWEB had no commercial product to offer. MWEB ran a trial of the technology with 1000 home and business users in Cape Town and Johannesburg. Solution Atmosphere Communications developed a high impact, multi-dimensional communications programme to publicize the trial and MWEB’s capabilities ... Read More

A concept that recently went down quite well with bloggers was the ‘JSE building to let’ banner by our client, Sanlam Investment Management.   In light of the tough economic times, Sanlam Investment Management wanted to make a statement and worked with their ad agency, Jupiter Drawing Room, to create a banner that read, ‘To Let' to hang outside the home of the SA stock exchange. The headline that follows the ‘To Let' sign reads: “It's hard not to worry”. The large sign certainly ... Read More

The ghd style lounge is a pop-up salon hitting Cape Town, Joburg and Durban this party season. We're inviting consumers to register via a microsite www.ghdstylelounge.com and a lucky few will be selected to attend in each city. For those that do get invited they'll be styled by ghd experts, have their make-up done and be photographed in our unique self-shooting photo booth modeled after the famous Newton Machine (that's Helmut not Isaac in case you wondering). All  this plus all the ... Read More

This is who we're currently working with. Corporate division clients: Amway South Africa Coast2Coast Lithotech MWEB Business Sanlam Corporate Sanlam Investment Management The ARA - Industry Association for Responsible Alcohol Use Truworths Union-Swiss Consumer division clients: 24.com Baileys Original Irish Cream Liqueur Fitflop ghd hair MWEB Home and MWEB Corporate Silverstar Casino Sloggi Tile Africa KWV Kulula.com Triumph International Read More

One of our new clients is Coast2Coast, a private equity company started by two ambitious ex-Zimbabweans. Using a modified version of the business model of Warren Buffet, the world’s second richest man, Coast2Coast is acquiring some of SA’s most exciting entrepreneurial companies and planning to list on the stock market them in new ‘clusters’. Here is the Financial Mail’s take on the innovators. Julie Read More

We've just started working with In The City who have a portfolio of luxury serviced apartments in the CBD of Cape Town that are rented primarily to business travellers. The business model of only focusing on properties in the centre of town is pretty much unique and they make excellent champions of the Cape Town city experience (as opposed to just thinking beaches and wine farms). Read More

The consumer team have just started working on FitFlop: Founded by USA personal trainer Marcia Kilgore, and engineered by podiatric biomechanist, Dr David Cook, FitFlops tone the muscles of the wearer whilst they walk. By mildly destabilising the foot, the Fitflop forces the muscles in the thighs, hamstrings, calf and glutes to work more than usual, resulting in visible toning in those areas - they also improve posture and reduce leg strain by absorbing shock. The brand has already proved phenomenally successful overseas, ... Read More